The Free (or discounted) Cake Dilema

This was written by another cake decorator, and it really is very true. Especially when just starting out, there is so much cost behind equipment & tool purchase, while trying very hard to establish a client base (which does mean throwing deals here and there).
Here is the link to her site and original blog:
http://www.motherofcakes.net/2012/01/03/free-cakes/

Free Cakes

by Mother of Cakes

By the end of this post someone will have just finished working 12 hours and 20 minutes working on a cake for a birthday, baby shower or wedding. They will have skipped sleep, missed a day with their family and spent a good penny on ingredients. Pushing themselves as they juggle between sleep and sanity. All for a free cake! Yes you heard it here. FREE CAKE!

How is this cake free you ask? I’m sure you want to grab one of these for your next event. You too can have a cake “as seen on tv” for free!

Let me explain something to you. When cake artists are at work. They usually put in about 300% more work than most people. Like many artists they are in this for the passion and love. Like they say “love don’t pay the bills”.

Well the reality is, the bills have to get paid. No matter how appealing a free cake sounds and you would love to get a great deal. Its like stealing! Yes you are robbing someone, who has worked incredibly hard to make you edible art that will adorn your function. Feel guilty yet? If the answer is “NO” then my time is wasted on you. I suggest you go to your local grocery store to get your next dream cake. If you have little respect for the artists then this cake is not for you.

So perhaps stealing is too strong a word. But borrowing implies you’ll be giving it back. I’m not sure rent-a-cake is going to catch on. Or whether anyone would want their “borrowed” cake back after you’ve had a slice.

Wondering why I am against the free cake idea. Well lets say many of us in the industry have been asked for discounts that are often insulting and sometimes a little crazy. Its understandable that we all have reasons to save money and love a good deal. But this is not the place for a bargain. Cake decorators don’t exactly make a lot on cakes. Well you have a few who do. But thats only the ones you usually see on television with brands that represent them. The majority are not on television and are equally talented. They do not demand remarkable prices. Many undervalue the costs of their cakes. So when someone requests a 3 tier cake with all the trimmings and sparkle for under a $100. Well its just unfair.

So lets make a resolution starting this year. Lets forget about the “free cakes” and start appreciating the workmanship and time these artists invest in your cake.